The lip is the whole trick
A page that curls has to decide where the paper stops being paper. We put that line at 30% of the viewport and everything else followed from it.
Long-form writing on the work and the thinking under it — published when there is something worth saying, which is less often than a schedule would like.
A page that curls has to decide where the paper stops being paper. We put that line at 30% of the viewport and everything else followed from it.
Type that carries a page is rarely the type you notice. Six weeks of setting the same paragraph until it stopped asking for attention.
Taking the scrollbar away from someone is a large thing to do for a small effect. When it is worth it, and the three times it never is.
We stopped keeping a look and started keeping a method. What that cost us in recognition it gave back in range.
Every palette looks decided on a calibrated screen. This one had to hold up on newsprint, on a phone at noon, and behind glass.
Not tidiness. A grid is a set of decisions made once so the next hundred can be made quickly — and broken on purpose, once you can name the rule.